Indoor Recess is a virtual pitch competition created in light of the COVID-19 internship cancellations and hiring freezes. Over the course of two weeks, my team created a spec campaign for the upcoming Twitch Rivals Minecraft Tournament in order to get more engagement from streamers and maximize viewership with fans.
Won 2 out of 5 categories, including Best Strategy and Recess Monitor’s Pick (Indoor Recess Top Choice)
The Team:
AD: Me & Krista Stanley
CW: Zach Driscoll & Nour Nabhan
Strategy: Hannah Bae & Eryn Burnett
Account: Bradtna Lou & Deven Sportelli
The Research
The Big Idea
Media Plan
