Indoor Recess is a virtual pitch competition created in light of the COVID-19 internship cancellations and hiring freezes. Over the course of two weeks, my team created a spec campaign for the upcoming Twitch Rivals Minecraft Tournament in order to get more engagement from streamers and maximize viewership with fans.
Won 2 out of 5 categories, including Best Strategy and Recess Monitor’s Pick (Indoor Recess Top Choice)
The Team:
AD: Me & Krista Stanley
CW: Zach Driscoll & Nour Nabhan
Strategy: Hannah Bae & Eryn Burnett
Account: Bradtna Lou & Deven Sportelli
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/a1342f40-5bf5-4ba5-8fef-843d064a4d80_rw_1920.jpg?h=ea1567c90f0c1dff523308b8abf2404a)
The Research
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/48153a24-2c8c-4d79-8ce2-cabc390fc917_rw_1920.jpg?h=01de0d389e725c358d4c182fbdcfb0c3)
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The Big Idea
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/7bb30635-75a8-4b47-b328-a5c89f98e1e1_rw_1920.jpg?h=2b86aff6ac6a5ab245acc2c87561beca)
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![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/d2fa7159-a760-4b40-b825-abe0495b5573_rw_1920.jpg?h=590164fd497142e4ef6d9185ee910448)
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/260bed9a-3e8b-4ddb-bc41-1c7a85169db9_rw_1920.jpg?h=31f88a4be1836723904117c25ea5433d)
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![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/3aae1aab-d821-4608-8df7-66a784257223_rw_1920.jpg?h=e4f9055900f93f316679112819288f1f)
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Media Plan
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/27729702-3493-4353-af3b-47dbc2481364_rw_1920.jpg?h=f3fe4364e8f9c37b6d6ec85bcdff6ca2)
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/009ef2bb-4af0-4385-852f-f8bd39995a63_rw_1920.jpg?h=8083a94b2eda27168e23be93a9e132cf)
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/f2dd18bf-646d-4398-87a1-386f9b6c138d_rw_1920.jpg?h=5791959bb53f60b95969401b1b8df7b7)
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/97a9eac4-5252-4299-9d58-80518e3d02da_rw_1920.jpg?h=99706e2c67c18987ef8f7a3f765ba7ab)
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