Hello
I’m Joy, a designer based in Houston with a passion for learning and solving real-world problems through thoughtful and accessible design. I bring experience across agency, start-up, and in-house design teams, with a focus on crafting user-centric digital solutions that make an impact.
Currently, I am a Senior UX Designer and Channel Specialist for United Airlines' enterprise business travel team, focusing on delivering impactful and user-centric digital experiences. In my day-to-day, I work in a fully agile environment with cross-functional teams of developers, engineers, product owners, and business stakeholders.
Before that, I was at design agency, R/GA, where I concepted and created digital and web experiences for high-profile clients such as Google, Nike, Opendoor, Shopify, and YouTube. As the lead designer at the start-up, InStok, I have also directed design for their online web extension OctoShop, contributing to a multimillion-dollar acquisition.
I hold a degree in Creative Advertising and Business from the University of Texas at Austin, with a specialization in graphic design and art direction, along with classical training in fine arts. My diverse creative background allows me to bridge UX strategy with strong visual sensibility, enabling me to drive projects from concept through execution effectively.
In my free time, I enjoy photography, reading on topics relating to art, design, and architecture, exploring local coffee shops, and traveling!
Let's work together! Reach me on LinkedIn or at joyyluu@gmail.com.