Hello ✨
I’m Joy, a UX designer based in Texas. I am passionate about solving human problems through design by building meaningful products and intuitive digital experiences.
As an Experience Designer at R/GA, I have designed digital/web experiences, products, and campaigns for clients such as Google, Nike, Opendoor, Roku, Shopify, Youtube, and more. As the lead designer for start-up, InStok, I also directed design for the online web extension OctoShop, contributing to a multimillion dollar acquisition.
Before that, I graduated from the University of Texas at Austin with a degree in creative advertising, concentrating in visual design and art direction. With a multi-disciplinary creative background, I am equipped as a hybrid designer to help connect projects and teams from an end to end process.
In my free time, I enjoy freelance photography, exploring local coffeeshops and restaurants, and creating detailed travel itineraries on Figma. I combine these passions by documenting my foodie adventures!
Let's chat! Reach me on LinkedIn or at joyyluu@gmail.com.