For my senior year capstone class, I was competitively selected to be a part of UT Austin's NSAC (National Student Advertising Competition) 2021 team as an art director. We were tasked by the client, Tinder, to come up with a campaign to attract Gen Z users while also establishing Tinder as a lifestyle brand and building brand love.
Problem: As 18-19 year olds gain agency over their social lives, they look toward social platforms to satiate their desire for authentic connections. However, most platforms come with a need to perform, the competitive pressure to go viral, and the expectation to maintain forced relationships
Solution: Tinder is a space for unlimited play without having to worry if it pays off. It’s your experience, not your audience’s.
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/f2584d81-1cf4-4962-bba8-8cb32dffed2e_rw_3840.jpg?h=3e050d63cdcc769a0933f594dacf1633)
OOH: Wild Postings
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/2daf45ca-fd35-4379-9c8b-45dbd8d1218a_rw_1920.jpg?h=deaec192b2b9d82686ed9ad3ba763ca3)
Social Media: Interactive Instagram Story Ads and Snapchat Mini-series
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/12c2c892-9df4-464e-ac44-aa104c469a0d_rw_600.gif?h=de1a1b125729920f6bfb020fd8de14ef)
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/4077d4de-b781-450a-9cac-7fa4e12b0116_rw_600.gif?h=00d509d9bb0a4493559accdc4a5a0b24)
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/a38ecc1e-be13-4a49-b7ac-8438322f1cc7_rw_600.gif?h=d9b544b754dfb4cc372a6893d749365f)
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/ce84c534-3063-41ec-9b4b-bb13e45f605a_rw_1200.jpg?h=ce6213fcf410199f9abd6272690918f0)
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/9f390719-ce62-40ef-b006-39cd6d250623_rw_1200.jpg?h=db9a46e947330a1009b9c6e8e875e653)
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/11a098bf-2f75-4379-bc26-440fc56c046e_rw_1200.jpg?h=eba1a37b58de62c261e04e0ee4eb49e7)
Tinder-sponsored banners ads on Twitch and Crunchyroll
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/5fbcf13b-9c10-4fc4-9d07-991cd36333e9_rw_1200.png?h=ee97fa3312ce543b665781ded1eb770f)
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/bddab773-0fa9-4ecc-8768-ff81238e3ece_rw_1920.gif?h=15542fd89533e27dc5a1c932dc87b12a)
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/50b8b37e-1c7f-4834-a0ad-7cd10527ee17_rw_1920.gif?h=5bc8df7e74fb49f0eaef4f0d80620e9b)
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/6ebd1cd9-e106-481f-a81c-c5dae6e83831_rw_1920.gif?h=bcc16c071d90978f53b55ad13e037c90)
AR Experience: Tinder Hot Takes and Spotify Audio Ad
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/e7e4a35f-aa81-4e69-ba13-2bdb81abe3c1_rw_3840.jpg?h=53b3c231eea357650252fa70a5ff69c9)
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/2e07018a-ff60-4d72-9efb-53d117169ee9_rw_3840.jpg?h=d975007ec749fa14a2cba088c3473ad1)
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/d8e9cc45-14ac-47b3-86ab-4542ba82299b_rw_3840.jpg?h=ca85eb521f7576f18139d154b41d6aa8)
![](https://cdn.myportfolio.com/ada81f31-37ee-4aa8-8378-cd727ef0665a/fb1b0fe6-fade-4288-a8f0-6547b77e6e31_rw_3840.jpg?h=3ab7fd590bd7449a14573f2902057878)