Octoshop (InStok) is an online shopping assistant created by a student start-up during the Covid-19 pandemic, that has since acquired over 850,000 users. InStok's new rapidly growing browser extension, OctoShop, makes finding the best prices online as simple as possible through retailer comparisons and currently has over 100k active users. In 2022, it has led to a multimillion dollar acquisition by Ibotta!
You can download the extension here.
Role: Lead Designer
Duration: Nov 2020 - Present
I was able to completely redesign the website and also various parts of the browser extension. Check out the landing page and other designs that were implemented by my talented software engineer teammates here!
Here are the gifs in motion:
Hot Product Tracker
Shipping and Affiliate Features
Referral and Information Notifications
Priority Tracking and Supported Stores
Custom Chrome Store Graphics