Eterneva is an ashes-to-diamonds memorial startup creating a balanced, positive culture around grief.
Insight: Everyone wants to be remembered for the way they lived, not the way they died. But typical memorials make us feel disconnected by centering on loss. We often forget that deathcare should be just as important as healthcare.
Solution: What matters is what we leave with the people we love: lessons, memories, stories, and belongings. Death and grief are a part of life. They don’t need to be avoided, but they shouldn’t overshadow a remarkable life either.