The Ordinary is an affordable skincare brand that focuses on clean, simple, and effective formulas. They name all their products after the ingredient that they are made up of.
Problem: If you’re not a skincare junkie, you’ll probably have no clue what Niacinamide is or why you should be using AHA and BHA. Skincare shouldn’t be intimidating or a foreign language.
Solution: Make the brand friendlier and more approachable for anyone interested in skincare basics
AD + CW: 
Me and Maria Garza